By Anthony Pratkanis
American citizens create fifty seven% of the world's advertisements whereas representing simply 6% of its inhabitants; 1/2 our waking hours are spent immersed within the mass media. Persuasion has regularly been critical to the democratic strategy, yet more and more, considerate dialogue is being changed with simplistic soundbites and manipulative messages. Drawing at the heritage of propaganda in addition to on modern learn in social psychology, Age of Propaganda indicates how the strategies utilized by political campaigners, revenues brokers, advertisers, televangelists, demagogues, and others frequently make the most of our feelings by way of attractive to our inner most fears and so much irrational hopes, making a distorted imaginative and prescient of the area we are living in. This revised and up-to-date version contains insurance of the Clinton/Lewinsky scandal, fresh election campaigns, speak radio, teenager suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda strategies in accordance with hypocrisy and fake allegations.
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Additional resources for By Anthony Pratkanis - Age of Propaganda: The Everyday Use and Abuse of Persuasion (2nd edition, revised) (2.12.2001)
The results showed that those subjects who were asked about the "blue" car were more likely to claim incorrectly that they had seen a blue car (even though in the slide it was green). A simple question had distorted their memory. It is not only what is asked but also the order in which it is asked that influence our decisions and choices. Suppose your head is throbbing and your stomach is acting up. You need a strong pain reliever that will not adversely affect your stomach. _Pratk… Before you rush out to the store, you see the following ad for Brand W on television: All four pain relievers are lined up in a row.
12 The Clinton forces (with help from Ross Perot) focused mass media coverage of the campaign on the economy (a weak spot for George Bush) by linking every other issue to this one concern. For example, civil rights were portrayed in terms of national productivity ("We don't have a person to waste"); education and welfare reform were termed "investment"; affordable health care was presented as a means of reducing the budget deficit; environmental protection was linked to creating business opportunities; change was said to be needed because trickle-down economics doesn't work.
What did the results show? Those students who received lectures did not improve their littering behavior. In contrast, the fifth-graders who were randomly labeled "neat and tidy" became neater and tidier, dropping three times more litter in the trash cans than did their classmates. 13 In both cases, the name made the thing; a weed by any other name may be a rose. How do these effects come about? It's not magic. of you are assigned to the "no nonverbal communication" condition of the study. You will communicate with her on a telephone.